Learn How to Embrace those Curls

  • Has Your Hair Been Shedding More Than Usual?

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  • The Difference Between Curly Hair Styling Products: Gel vs Creams

      Make Em' Gelous Gel Apply this product on wet hair after washing with the Purity Co-Wash Conditioner and Purity Shampoo. Apply to soaking wet ...
  • Valentine's Day Special: Curly Hair Product Lineup

    Happy Valentine's Day! This month is all about celebrating love. Whether you are celebrating romantic love, self love, family love, friend love or...
  • Spring Refresh for Curls & Waves

    Bringing your perfect (yes perfect!) curls and waves out of hibernation? Treat yo’ self Embrace the Curl products that have the nutrient rich, organic ingredients you’ve been craving, so your natural hair can come out to play!
  • Myths & Facts: Hair Growth & Shedding

      Q: IF I STOP CUTTING MY HAIR IT WILL GROW FASTER MYTH: As you are growing your hair out, it is important to cut off your split ends, split e...
  • IT'S WHAT IS ON THE INSIDE THAT MATTERS

        In a world where hair labels are designed to catch the eye of the consumer over promising and under delivering healthy hair, it's essential w...
  • 4 Easy Hairstyles for Valentine's Day! 

      Choose an Elegant, Flirtatious, Romantic or Voluminous Look!   As we sashay into the first week of February it's never too soon to start consid...
  • The Difference Between Cleansing, Co-Washing & Clarifying

    Curly Hair TLC-C-CClarify, C0-Wash, Cleanse!    How you wash your hair... Yes, it really does matter! Since you are now embracing your natural cu...
  • 3 Curly Hair Resolutions You Need to Follow in 2019

    Curly Confident You! January is the official start of the new year, and if you're like so many of us you’re feeling a burst of renewed zea...
  • Winterize Your Curls: Revitalize or Risk it All!

    Winter weather and the drastic change in temperatures can become Curly hair's No. 1 enemy. Your curls, which are already naturally prone to drynes...
  • The Perfect Curly Routine to Balance Moisture & Protein (Pre-Poo, Shampoo, Treat, Style)

    When it comes to your wavy, curly or coily tresses neither protein nor moisture can work well without the other. This means finding and maintaining the balance between moisture and protein is critical for achieving and maintaining healthy hair.

    There are hundreds of products available on the market however very rarely will you find one that focuses on balancing both moisture & protein. Usually, you are forced to choose one over the other or you're left with having to buy several different lines. Often times this can create confusion and leave with over moisturized curls known as hygral fatigue or dry brittle stands leaving you wondering where you went wrong.
  • We get asked A LOT- How can you tell if curly hair needs protein?

      At one point or another along your journey to embracing your naturally curly hair the subject of protein will pose itself to you if it hasn't a...