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Your Natural Curls Deserve Plant Based, Organic Ingredients

"It's My Beeswax" Hair Cream

Ingredients Matter

No Sulfates * No Parabens *No Silicones

Vegan *Made with Organic Ingredients * No Animal Cruelty (except our Beeswax Hair Cream which contains organic beeswax)

Testimonials

"I love Embrace the Curl's whole line! I was skeptical at first, but I had to try it and I love it! Even my husband uses it, so I am always buying extra for him and me"

Shiela

I have NEVER in my 51 years of having curly hair ever used a product on my curls that has been as magical as this one, I swear it's as if my curls have come to life"

Mitra

"I love the Beeswax & Coconut Hair Cream it defines my curls like nothing else!"

Vicky

I can't live without these products!! My hair is long and has been looking flat. I wanted to keep my length but embrace my curls and these products especially the beeswax cream did that for me!"

Hannah

Canadian Owned

Embrace the Curl is proudly owned and operated out of British Columbia, Canada. We strive to support the Canadian Economy by sourcing majority of our ingredients & employing majority of our talent within Canada