Plant Based, Organic Ingredients

Embrace the Curl products gives you the ability to embrace your naturally wavy or curly hair with products that also stimulates hair growth and thickens your hair while in use. We are all about feeding your hair with the right vitamins and nutrients and looking good while doing it! Our products have been carefully tested and selected with organic ingredients to take care of all your hair needs.

Testimonials

I purchased the "It's My Beeswax" hair cream and my curls keep in beautiful clumps for days. I have to say that no other cream or product has ever done this to my hair, it's an awesome product. I'll definitely buy again, very satisfied!"

Rose

I have NEVER in my 51 years of having curly hair ever used a product on my curls that has been as magical as this one, I swear it's as if my curls have come to life"

Mitra

I was skeptical at first trying something with beeswax, but I am super happy I bought this cream. I have spent so much money on products but I FINALLY found my HOLY GRAIL product"

@instashutter

I can't live without these products!! My hair is long and has been looking flat. I wanted to keep my length but embrace my curls and these products especially the beeswax cream did that for me!"

Hannah

"It's My Beeswax" Hair Cream

One product that does it all; texture, hold, moisture, definition and volume..