• No Sulfates
  • No Parabens
  • No Silicones
  • No Phthalates
  • No Formaldehyde
  • No Propylene Glycol
  • No Synthentic Colors or Dyes
  • Made with organic ingredients
  • Vegan
  • Animal cruelty free

Your Natural Curls Deserve Plant Based, Organic Ingredients



Four and a half stars

Whenever I attend a special event, I want my curls looking their best and that is why I reach for products I can trust

Five stars

Products Used: Strengthening Hair Mask & Leavin' It Be & Omega Rich Oil.

The products were so hydrating that I didn't have to style it! I wish they came in bigger sizes

Kiya F- 4A-4B Curls
Five stars

Products used: Beeswax & Coconut Hair Cream.

My curls were left soft, moisturized, bouncy & voluminous, with great hold & texture. My curls lasted about 4 days without refreshing before it was wash day. I have medium & high porosity  type 3 hair. I love the cream, it's a perfect one and done styler, I get great results every time.

Leslie C- 3A/B/C Curls
Five stars

Products used: Purity Shampoo, Strengthening Hair Mask, Beeswax & Coconut Hair Cream, Omega Rich Oil.

My hair stays manageable for at least three days, I love the smell of all the Embrace the Curl products that I have used.

Chanel Lewis- 3B Curls
Five stars

Products used: Purity Co-Wash Conditioner and Beeswax & Coconut Hair Cream.

I ABSOLUTELY love this brand! The Beeswax Hair Cream is like a wonder cream because it does the job of three products in 1. Gives me the definition and hold I like my curls to have, plus, it smells great! A little of these products goes a long way. I've never had a bad experience and I've been using the brand for about 2 years. I would definitely recommend these products, plus, customer service is the greatest!

April- 3A/B Curls