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đź’« Product Recommendation Guide

Find the right Embrace the Curl products for your hair type and goals.

🌊 Wavy Hair (2A–2C)

#CurlyHairProblems
Wavy hair gets weighed down easily — especially when long — and can look frizzy instead of defined. Heavy products flatten waves, and by day two, they often lose shape and volume.

✨ Best ETC Products

  • Purity Shampoo

  • Leavin’ It Be Cream

  • Make Em’ Gelous Gel

#CurlyHairSolutions
Wavy hair thrives on light moisture and gentle hold.
Our Leavin’ It Be Cream hydrates and tames frizz, while Make Em’ Gelous Gel locks in your waves without stiffness.
If your hair isn’t too dry, you can use the Gel alone — it’s packed with glycerin to fight frizz.
Start small — a little goes a long way!

Optional Add-Ons:

  • Strengthening Hair Mask: Repairs damage and restores bounce with balanced protein and moisture.

  • It’s My Beeswax Hair Cream: A richer option for extra texture and volume. Start with the small size if you have fine waves.

🌸 Fine Curly Hair (2A–4C)

#CurlyHairProblems
Fine curls can get weighed down easily, losing shape and becoming frizzy.

✨ Best ETC Products

  • Purity Shampoo

  • Leavin’ It Be Cream

  • Make Em’ Gelous Gel

  • Strengthening Hair Mask

#CurlyHairSolutions
Our Leavin’ It Be Cream is formulated specifically for fine curls — Sweet Almond Oil penetrates the hair shaft for moisture without heaviness.
Pair with Make Em’ Gelous Gel for soft hold and definition.
Use the Strengthening Hair Mask 1–3 times per month to maintain elasticity and balance moisture and protein.

Optional Add-Ons:

  • Omega Rich Oil: For shine, scalp health, and growth. Great as a pre-wash or styling finisher.

  • It’s My Beeswax Hair Cream: Adds volume and texture. Try the small size first — it’s a heavier formula.

🌀 Thick Curly or Coily Hair (3A–4C)

#CurlyHairProblems
Thick curls can be frizzy and need strong hold to stay defined through humidity and weather changes.

✨ Best ETC Products

  • Purity Shampoo

  • It’s My Beeswax Hair Cream

  • Leavin’ It Be Cream

  • Make Em’ Gelous Gel

  • Strengthening Hair Mask

  • Omega Rich Oil

#CurlyHairSolutions
Our It’s My Beeswax Hair Cream is the “super cream” for thick curls — moisturizing, defining, and protecting against humidity, rain, and wind.
Use it on very wet hair for best results.
Apply Strengthening Hair Mask monthly for protein and moisture balance, and finish with Omega Rich Oil for shine and hydration.

🎨 Bleached, Dyed, or Damaged Hair

#CurlyHairProblems
Color-treated curls often lose definition and moisture, becoming dry and frizzy.

✨ Best ETC Products

  • Leavin’ It Be Cream

  • Strengthening Hair Mask

#CurlyHairSolutions
Our Co-Wash Conditioner gently cleanses and nourishes without stripping color.
The Strengthening Hair Mask repairs broken bonds and improves elasticity for healthier curls.
Follow with Leavin’ It Be Cream to restore softness and hydration.

Optional Add-On:

  • Make Em’ Gelous Gel: Lightweight hold that pairs beautifully with the Cream.

🌱 New to Natural

#CurlyHairProblems
Your natural curl pattern may have loosened from years of heat, chemicals, or neglect.

✨ Best ETC Products

  • Leavin’ It Be Cream

  • Strengthening Hair Mask

#CurlyHairSolutions
Use the Strengthening Hair Mask 2–3 times a month to bring back elasticity and your natural curl pattern.
Follow with Leavin’ It Be Cream for soft, lightweight moisture.

Optional Add-Ons:

  • Make Em’ Gelous Gel: Adds gentle hold when paired with the Cream.

  • Omega Rich Oil: Deeply hydrates as a treatment or shine finisher.

  • Purity Shampoo: Use 3–4 times a month to remove buildup without dryness.