In a world where hair labels are designed to catch the eye of the consumer over promising and under delivering healthy hair, it's essential we consider paying more attention to ingredients. When Embracing your Natural Curly hair it's in your hairs best interest to consider long term results rather than short term. When you focus on achieving healthy hair parabens, sulfates or phthalates are not conducive.

At Embrace the Curl we pride our selves on being a Plant-Based Brand with herbals that compliment nourish & nurture your tresses. During formulating we include the wholeness approach to self-hair care. We believe in avoiding harmful chemicals and support cruelty-free, sustainability-promoting complementing products that give you optimal hair healing with consistent use.  We are all about feeding your hair with the right vitamins and nutrients for long lasting healthy locks. 

Here's a look at some of the plant-based herbal deliciousness you will find in our line of products and the benefits that come along with them.  


Avocado: rich in vitamins, minerals, and antioxidants. Increases shine, builds strand strength. 
Aloe Vera: contains anti-inflammatory, analgesic, and antibacterial properties. Reduces dandruff, promotes growth, calms scalp inflammation.
Vitamin E: rich in antioxidants. Promotes growth, reduces frizz. 
Castor Oil: high in proteins, vitamin-E, minerals, triglyceride fatty acids, like omega-6. Works like magic to grow hair faster.
Sesame Oil: contains linoleic acid, oleic acid, palmitic acid, and stearic acid. Which combined prevents aging, promotes growth, soothes and moisturizes the scalp.

This decadent combination leaves your hair soft, with a lasting luster while promoting thicker fuller strands for healthier hair.


These two will allow you to experience and enjoy a blend of essential oils which are increasingly beneficial in supporting a gentle yet thorough cleanse:
Jojoba Oil: Rich in vitamins like Vitamin E, C, Copper and Zinc. Prevents hair breakage, strengthens your locks and has a reputation to be a direct hair growth stimulant.
Organic Lavender Flower Water & Lavender Flower Oil: Have antimicrobial properties which help in preventing the growth of bacteria and fungi. Promotes hair growth and has a calming effect on the scalp.
Roman Chamomile Water: Contains anti-inflammatory properties that are once again great for reducing scalp irritations.
Hydrolyzed Wheat Protein: Increases hydration, elasticity. Reduces hair’s porosity and strengthens it from within, making your hair healthier, shinier, and easier to style. This protein increases your hair’s ability to receive and retain moisture while helping reduce breakage, eliminating frizz and tangles, making your hair appear fuller.
Pro Vitamin B5: Delivers nutrients to the hair,  strengthening the strands and increasing the elasticity. 
Rosehip Seed Oil: Known to fight against premature aging of the hair, which can cause hair loss.

Hydrolyzed Wheat Protein: This protein helps keep the hair elastic by controlling the rate of moisture loss from the hair. Therefore, this protein is very effective in preventing breakage. The reason why it is able to influence the mechanical properties of the hair is that it penetrates the cortex which is the thickest layer of your hair strands. Studies suggest hydrolyzed wheat protein especially helps maintain hair that has been permed, bleached, colored or chemically treated, they can act as an ‘adhesive’ layer to keep the cuticles sealed.
Alba Seed Oil: Forms a protective coating on the hair helping to retain moisture for longer. Acts much like a gentle seal around the Hydrolyzed Wheat Protein.
Also contains the herbal benefits of Aloe & Pro-Vitamin B5



Beeswax: Compromised of esters, fatty acids, and long-chain alcohols that are beneficial for scalp and strands. A great source of vitamin A. Naturally moisturizes,  while eliminates frizz, texturizes and strengthens hair. Beeswax can also help to encourage hair growth, no matter what caused it—aging, hormonal imbalances, styling damage, or cancer treatments.
Coconut Oil: A rich source of medium chain fatty acids which have antibacterial and antimicrobial properties that are very nourishing to the hair. Contains Lauric acid which is supportive of hormone health and cellular health. These beneficial properties of coconut oil are known to prevent the loss of protein in hair.

The benefits of all these blends to your Tresses are plentiful!  We are dedicated to providing products that repair your hair from scalp to tips to create lasting transformation & long term health. 

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